Nissan/Microsoft Shift Partnership into High Gear (gamedaily)

- gamedaily -

Seeking to "dramatically expand its Web advertising initiatives"

Nissan today announced an expanded advertising alliance with Microsoft. This allows Nissan to connect with consumers through Microsoft Digital Advertising Solutions in mediums such as Windows Live, MSN, Live Search, Xbox and Windows Mobile. This includes a sponsored Forza Motorsport 2 tournament via Xbox Live. Nissan will also work directly with strategists, subject matters experts and other Microsoft content developers to help engage consumers.

"Nissan's target audience is adopting an increasingly mobile lifestyle, and the amount of time consumers spend online is rising significantly," said Jan Thompson, vice president of marketing at NNA. "Broadening our relationship with Microsoft will enable us to deliver targeted messages to consumers across a diverse online network."

"Nissan North America is demonstrating exceptional vision and bold leadership with its commitment to make the Internet a cornerstone of its advertising strategy in this alliance with Microsoft," said Eric Hadley, general manager of global marketing at Microsoft. "With unique, diverse and flexible assets that Microsoft Digital Advertising Solutions can provide, Nissan is extremely well-positioned to reach consumers at every stage of the automotive buying cycle."