NINTENDO WII MIDNIGHT LAUNCH AT GAMESTOP (gamezone)
Hundreds of Consumers Line-Up for the New Wii Video Game System - the Hottest Holiday Season Gift
The Evening of Saturday, Nov. 18, through the Early Morning of Nov. 19
WHAT: Hundreds of consumers will wait in line on Saturday evening, Nov. 18, through midnight to be the first in North America to buy the highly anticipated new Wii video game system.
GameStop at Universal CityWalk in Los Angeles will be transformed into the ultimate entertainment center with interactive game play, music, fun, games and special guests from Nintendo. Activities begin at 8 p.m. and the store will remain open past midnight to accommodate shoppers.
Wii, priced at an MSRP of just $249.99, already is singled out as one of the most highly sought-after gifts this holiday season.
WHO: Consumers and video game fans of all ages.
WHEN: Saturday, Nov. 18 Before 8 p.m.: Fans begin to line up 8 p.m.: Activities begin 11:45 p.m.: Countdown to midnight Midnight: The first Wii systems go on sale
WHERE: GameStop 1000 Universal Studios Blvd, Ste 101 Universal City, CA 91608
NEWS/VISUALS:
Hundreds of dedicated fans lined up at GameStop in Los Angeles, eagerly waiting to purchase the new Wii video game console
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Consumers participating in interactive game play while waiting in line
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Live entertainment from acrobats and a DJ
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Countdown to midnight
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Big celebration as the clock strikes midnight
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Consumer reactions to their new Wii consoles
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B-roll available
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