MumboJumbo Launches New Group to Bring Premium Casual Games to Europe (gamezone)

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Popular Brands Including LUXOR, and SUPER COLLAPSE 3, Coming to European Retail in PC and Handheld Formats

MumboJumbo, a leading publisher of premium casual games, today announced that it is creating a new division to focus on the European market. The new division will work on extending MumboJumbo’s reach across Europe while maintaining the company’s leadership position in the premium casual games space. MumboJumbo is capitalizing on the explosive growth occurring in the European market for casual games by launching best-selling PC, and handheld console titles to retail beginning in Q1 2007.

MumboJumbo is the leading retail publisher of premium casual games in North America, including the best-selling titles "LUXOR," "SUPER COLLAPSE 3," "CUBIS 2," "JEWEL QUEST," "CHAINZ 2," and "7 WONDERS;" and will bring its brand of premium casual games for the first time to the European market. The company will initially introduce its titles on the PC, and leading handheld console devices commencing the first quarter of ’07.

“MumboJumbo has assembled the strongest line-up of premium casual games complimented by titles from the major casual games developers and publishers, including GameHouse, iWin, Reflexive, Fresh Games, Funkitron, and Wild Tangent which provide a key competitive advantage in approaching the European market,” said Mark Cottam, CEO of MumboJumbo. “Leveraging MumboJumbo’s market experience and leadership to bring proven brands to the to gamers across Europe is the next step in our evolution as a leading global publisher of premium casual games.”

MumboJumbo was the first publisher to recognize the value in the market for premium casual games in North America, and the company now sees a significant market opportunity in Europe. Recent growth in the European market gives MumboJumbo an expanding base of core and casual players, and the company’s expansion to handheld gaming platforms should grow the market even further in the coming years.

MumboJumbo has also added industry veteran George Bray as international brand manager, who will be responsible for marketing the initial titles across Europe. As MumboJumbo Europe grows, the marketing team is expected to grow.